Tailor Brands’ Logo Maker features an editor studio where users can customize and tweak their logo. As a visual representation of your brand, products, and everything your business embodies, it is important that your logo is unique and visually mirror your brand to engage your customers and audience. Here are 5 design tips to level up your logo-making game on Tailor Brands’ Logo Maker.
1. Keep It Simple And Versatile
You have a limited time when someone asks you what you or your brand does. When giving quick summaries, you don’t explain every detail or the complete plan and the same concept goes for your brand logo as well. Your logo should be easy to understand and look at. You also have to make sure that the logo will be able to work on a variety of materials, sizes, and prints.
2. Engage Your Audience
Your brand logo should engage and entertain your target audience and customers. It is key to find the right balance between creating an image that speaks to your targets and telling them what your brand does. Avoid using confusing or abstract graphics and text. Experiment with fonts, contrast, and color to find your ideal balance that will captivate your target customer and audience at first glance.
3. Be Color Conscious
Colors play a huge role in making a statement. Choosing your logo’s color(s) is one of the most vital steps for its design as it evokes numerous different vibes and emotions. Color interpretations vary based on cultural demographics, age, and gender so be sure to choose wisely and do your research beforehand.
4. Be Memorable And Relevant
Your brand logo needs to be timeless and perpetual. It should be memorable, easy to update, and not just created based on the latest craze or fad. Use streamlined shapes and simple, clean lines. Thinking ahead on the direction your brand may go with service or product is necessary to the planning and process of designing your logo.
5. Choose Vector Graphics
Even though detailed effects and 3D illustrations are visually appealing and creative, they are not the best option when designing a brand logo. A polished, flawless vector-based logo is more versatile and will serve you better as it offers balance and contrast which is crucial for logo design.
